FAQTalking-head video
How many grafts do I need?
“This is the question we get asked before anyone even sits down.”
Social media for medical practices
Your bedside manner,
online.
Bedside turns what your providers already know into social content your practice can personalize, approve, schedule and publish. Built specialty by specialty, with the guardrails a medical practice actually needs.
Beta Round 1. No card required. Ten specialties, 151 content ideas seeded.
bedside.social/app/post
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Northshore Hair & Skin
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DraftHair RestorationWritten by Claude
How many grafts do I need?
Hook
This is the question we get asked before anyone even sits down.
Body
Graft count is the answer to an exam, not a question you answer on a form. It comes from the size of the area, your donor supply, hair caliber, and where the pattern is heading. A number quoted before anyone has looked at your scalp is a guess.
Make shorterMake warmerMore authoritativeTurn into video
Check before this publishes
Never quote a graft range or a price. Never imply a specific result.
Submit for reviewOpen teleprompter
You didn’t go to medical school to become a content creator.
But the practices whose feeds actually sound like the expert in the room are the ones patients trust before they ever call. Bedside makes that a fifteen-minute-a-week job instead of a second one.
The current setup
Five tools, no owner, and a feed that stopped in March.
How it works now
- A Canva folderSomeone made it. Nobody remembers the login.
- A group chatWhere the doctor approves posts, sometimes, eventually.
- A generic schedulerBuilt for cafés. Nothing in it understands a consult.
- An AI writerConfident, generic, and one phrase away from a disapproved ad.
- A spreadsheetLast updated by an employee who left.
How it works with Bedside
- One libraryWritten for your specialty, not for restaurants.
- One Brand ProfileYour voice, your audience, your banned phrases. Applied to every draft.
- One approval stepOn the record, with a note. Impossible to skip.
- One calendarEverything scheduled, everything attributed to a provider.
- One place it all livesWhen someone leaves, the workflow does not.
The library
Pick a specialty. See what you’d be posting.
151 structured content ideas across ten specialties. Not prompts. Not templates. Actual angles, written to be educational and conservative, each one carrying the notes a reviewer needs.
Procedure ExplanationCarousel
FUE and FUT: what actually separates them
“Two techniques, two different trade-offs. Neither one is universally better.”
EducateEducational post
Your donor area is a budget
“There is a limit to how much hair can be moved. Planning around that is the whole job.”
Three of many in the Hair Restoration library. Every one carries a hook, an angle, a caption starting point, a visual direction, and its own review notes.
The loop
Start with expertise. Bedside does the rest.
- 1
Choose
Browse the library filtered to your specialties, your procedures, and where the patient is in their journey.
- 2
Personalize
Pick the provider, the platform, the length, and how far toward a booking the post should lean.
- 3
Create
Bedside writes it in your practice’s voice, against your Brand Profile and your banned-phrase list.
- 4
Approve
Submit for review. A named person approves or sends it back with a note. Both are on the record.
- 5
Publish
Schedule it, then export the finished package or mark it published once it is out.
- 6
Learn
See what you actually produced: consistency, content mix, and where the gaps are.
Video Studio
The fastest way to get a doctor on camera.
Nothing outperforms a provider answering a real question in their own words. The obstacle has never been willingness. It is that nobody wants to write a script, and nobody wants to improvise on camera.
- Bedside writes the script to be spoken, not read: short sentences, one idea each.
- Full-screen teleprompter with adjustable speed, text size, mirror mode, and keyboard control.
- Record on a phone. Upload it to the post. The caption is already written.
“One question patients ask me all the time is…”
How many grafts do I need? · Dr. Amara Osei · 118 words
CloseOne question patients ask me all the time is how many grafts they need.
The honest answer is that it depends on what we find when we look.
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Myth: base tan
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Grafts FAQ
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Hairline design
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Skin check
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Who operates?
Sunscreen
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Recovery
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Approvals & calendar
Nothing reaches the calendar without a person.
Draft, needs review, approved, scheduled, published, rejected, archived. Every move is logged with who did it and when. The approval requirement is enforced on the server, not hidden in a button — if your Brand Profile requires approval, an unapproved post cannot be scheduled at all.
- Editing an approved post returns it to draft. An approval applies to text, not to an id.
- Rejections carry a note, and the note becomes a comment on the post.
- Roles are modelled for owner, marketing manager, provider, and approver.
Built for medical practices
The guardrails are the product.
A generic tool will happily write “guaranteed results” under a surgeon’s name. Bedside will not, and where it cannot be certain it tells you what to check.
Consult-first by default
Every draft sells the evaluation, not the procedure. That framing is baked into the prompt and into the library.
No absolutes
Guaranteed, painless, scarless, permanent, 100%, no downtime. Flagged wherever they appear, whoever wrote them.
Your banned phrases
Anything you add is checked on every draft and every rewrite, including edits you type yourself.
No patient data
There is nowhere in Bedside to put patient information, because the product does not need any to work.
To be exact about it: Bedside does not make your content medically or legally compliant, and it is not a HIPAA compliance product. It reduces the number of ways a post can go wrong and makes sure a person at your practice signs off before anything ships.
Pricing
Priced per specialty, not per post.
Provisional Beta Round 1 pricing. Nothing is billed during the beta and no card is collected.
Single Specialty
$597/month
One specialty, one practice. Everything you need to post consistently.
- 1 specialty content library
- Unlimited posts
- Brand Profile + voice
- Approval workflow
- Content calendar
- Teleprompter + video workflow
- Export to any platform
- 5 seats
Most practices
Three Specialties
$999/month
For multi-service practices and groups running more than one line.
- 3 specialty libraries
- Everything in Single Specialty
- Multi-provider workflows
- Multi-location content
- Role-based approvals
- 12 seats
Bedside Complete
$1,997/month
Every specialty. For groups, DSOs, and multi-site organizations.
- All 10 specialty libraries
- Everything in Three Specialties
- Unlimited providers and locations
- Unlimited seats
- Priority onboarding
Pricing lives in a configuration table and changes without a code deploy. Billing is not connected in Beta Round 1.
Questions
The ones worth answering honestly.
Does Bedside make my content compliant?
No, and any tool that says it does is overselling. Bedside biases every draft toward consult-first, non-absolute language, blocks the phrases you ban, and flags what a human should check. A person at your practice still approves everything. That approval is the control, and Bedside is built so it cannot be skipped.
Do you handle patient information?
No. Bedside has no place to put patient names, records, images, or contact details, and it does not need any of that to work. Keep patient information in the systems built to hold it.
Can it publish straight to Instagram?
Not yet, and we will not pretend otherwise. Every platform requires an app review or a partner grant before a third-party tool can post on your behalf. Until those clear, Bedside gives you the finished caption, script, and post package to publish in a couple of taps. The Connections page shows exactly where each platform stands and why.
Who writes the content ideas?
The library is written by hand, specialty by specialty, and is deliberately conservative: it explains process, sets expectations, and answers the questions patients actually ask. It does not state statistics, timelines, outcomes, or prices. Where a number would help, it leaves a bracketed placeholder for your practice to fill in.
What if the physician has no time?
That is the assumption the product is built on. A provider records a 40-second video off the teleprompter or approves a post with one tap. Everything else belongs to whoever runs marketing.
Is this an agency?
No. Bedside is software your practice runs. It is built by people who have run medical marketing for years, which is why the guardrails are where they are.
Start with expertise.
Bedside does the rest.
Set up your practice in about four minutes and see your own first draft.